On November 28, the Northeast Asia Seminar on Traditional Medicine Cooperation (the Seminar) was held both online and offline in Hanzhong City, Shaanxi Province. Under the theme of “Development of Traditional Medicine and Building of Hygienic and Healthy Community”, the Seminar attracted representatives of member local governments and relevant enterprises from China, the ROK, Mongolia and Russia. Yang Guanjun, Vice Chairman of the CPPCC Shaanxi Committee, Kim Okchae, Secretary-General of the Association of North East Asia Regional Governments, Ludupova Evgenia, Vice Governor and Minister of Health of the Republic of Buryatia of Russia, Nikonov Evgeniy, Vice Governor of the Khabarovsk Territory of Russia, Byambadorj, Head of the Ulaanbaatar Health Department of Mongolia, attended the Seminar and delivered speeches. Fan Huafeng, Deputy Director-General of the Ningxia Foreign Affairs Office (NXFAO), attended the Seminar online, together with other representatives from the NXFAO, the Ningxia Health Commission and relevant Ningxia enterprises.

During the Seminar, experts and scholars exchanged ideas and put forth advice on the development of and future cooperation on traditional medicine, exploring ways to build a global community of health for all. As one of Ningxia’s representatives, Zhang Wenhua, Deputy CTO of Beryl Goji Co., Ltd., briefed the attendees on the status quo of Ningxia’s traditional Chinese medicine industry and introduced Ningxia’s experience in advancing its modern goji industry. Ningxia is endowed with abundant herbal resources and has been developing a traditional Chinese medicine industrial system featuring sound layout, operation, development and management. A case in point is the goji industry. It is a specialty industry in Ningxia with the most distinctive local features and greatest brand value and a comprehensive output value of over 25 billion yuan.

The NXFAO, giving full play to its resources and advantages, is making targeted efforts to help Ningxia’s specialty and priority industries go global, effectively increasing their market reach and brand value. Thanks to these efforts, Ningxia’s preserved goji and goji bud tea were selected as souvenirs at the Briefing on ASEAN-China Digital Cooperation, Ningxia’s wine were served at celebrations of the 77th United Nations Day, and Ningxia’s business representatives got the chance to participate in international conferences and voice their opinions. Going forward, the NXFAO will draw experience from its past practices and make good use of international platforms to promote Ningxia’s brands and showcase Ningxia’s image, so as to boost cooperation and exchanges in key industries and promote high-quality development.